Nayri Gregor
Hello, beautiful world! My name is Nayri (pronounced "n-eye-ree") and I’m the creator of Sointheknow.com, where I get to share my love of innovation, tech-preneurism, smart shopping, and style tips, and work with a team of fun, loving, highly-creative contributors. As a Consumer Trends expert, my tips have been featured on The Huffington Post, WiseBread, Good Day LA, KTLA, NBC New York and many more. When I’m off set, you’ll find me traveling, at the beach, rollerblading, making music, obsessing over penguins, spending time with family & friends, wine tasting, or hunting down the nearest micro roast coffee shop for my next cappuccino victim. Now back to our regularly scheduled programming...
9.3
Reviews

The Nude Kicks on The Block with Ego Shoes

Perspex heels are back and better than eva! One brand in particular, Ego Shoes, has been blowing up on Instagram so I decided to give them a try. The quality is superb, with nice gold trimmings on the outside and a cushioned inside for comfort. I'm sold, and have already ordered two additional pairs for next winter. In this outfit, I'm wearing the Thea Ankle Heel. You can get 15% OFF your first
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FashionOn a budgetOutfits

The Classic Leather Jacket and Ripped Jeans Outfit for Less

Ripped Jeans | Leather Jacket Oh the good old classic leather jacket and ripped jeans outfit. Simple yet versatile pieces that can be spiced up or dressed down. They are both closet staples and definite go-tos in my closet and I have to admit, I wear one if not both at least once a week (with different combinations of course). I chose to feature this particular outfit because it’s more of
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Product-Photography-Lighting
blog life

Product Photography Lighting for Social Media Posts

Light Source Cozmolight | Camera Sony a6000 Everyone knows getting the right lighting is key, but we don’t always have the luxury of shooting during golden hours, at least I don’t. That’s why I’ve been spending a bunch of time figuring out the best, and most affordable option for lighting indoor and outdoor shots. I’m sure there are much better and more expensive options out there, but the convenience and
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Best $6 Matte Lipstick Everyone's Raving About
BeautyOn a budget

The Best $6 Matte Lipstick Everyone’s Raving About

(Wearing Colourpop Cosmetics Ultra Matte Lipstick in color Lumiere 2) Colourpop cosmetics has the lip game on lock. It’s taken over the market like wildfire and it’s for good reason. Their lip products are $6 bucks so you would think it’s a lesser than average quality, but nope, their formula is bomb too. To top it off, they have lip colors for days and there’s no shortage of the amount of beautiful
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Fashion and beauty tips for teens
BeautyFashionOn a budget

Fashion and Beauty Tips for Teens

Dear aspiring (teen) Fashionista, this article is for you and was inspired by my thirteen year old cousin who made a comment to me the other night. It was something along the lines of “I would have to spend thousands of dollars to dress well.” NOT TRUE and here’s an outfit to prove it. My dress and booties are from Forever21 which cost about $40. Both of them have since sold out
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Fancy Diy Easter Eggs
Lifestyle

How to Make Fancy DIY Easter Eggs in Less than 10 minutes

If you follow me on Instagram, you probably already saw my Fancy DIY Easter Eggs this year. It's unbelievable, even to me, how quick I was able to whip these up. I got these Flash Tattoos for my birthday last year and hadn't used them. Easter Sunday crept up on me so quickly that I woke up that morning and realized I didn't have eggs. I remembered I had the Flash
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trendiest sunglasses 2016
FashionOn a budget

Where to Get the Trendiest Sunglasses Under $40

Spring is right around the corner and my sunglass junkie ways are in full swing!! Although I love my expensive designer pairs, I also like to buy into fads without shelling out hundreds of dollars on a pair. This way, I have no regrets and I can still express my corky-chic style, one fun stunna shade at a time. So where do I get the trendiest sunnies of the season,
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Over the knee boots outfit
Fashion

Why Every Woman’s Closet Needs a Pair of Over the Knee Boots

I just can’t even begin describing how bipolar the weather has been lately! We hiked up to the 80s this week, and now we’re back to showers this weekend (smh). As comfy and cozy as winter-wear can get, I needed to spice things up a bit to sooth my soul of the dimmed sunshine. It’s so cliche I know, but I am that LA girl at heart who gets a
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Fashion

My Climate-Proof Closet Essentials

Here we are, in the midst of winter, and it's 90 degrees in LA. Oh wait, that that was yesterday. Today, it's raining cats and dogs and I don't know exactly how to organize my closet. Do I pack up the winter gear? Do I bring out the summer wear? Or keep it all in one crazy mess? This thought has been running through my mind all day, so rather
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How to Slay a Casual Outfit
Fashion

How to Slay a Casual Outfit

Ever been invited to a spontaneous outing and have no idea where you’re going but you commit anyway and think, oh crap, what should I wear. You're tempted to ask, but you don’t wanna be THAT girl? Yeah, me too, all the frickin' time. I think I’ve cracked the wardrobe code so here’s the solution to building a casual outfit that's not too casual. NUDES!!!   If you follow me
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