Authors

Nayri Gregor
Hello, beautiful world! My name is Nayri (pronounced "n-eye-ree") and I’m the creator of Sointheknow.com, where I get to share my love of innovation, tech-preneurism, smart shopping, and style tips, and work with a team of fun, loving, highly-creative contributors. As a Consumer Trends expert, my tips have been featured on The Huffington Post, WiseBread, Good Day LA, KTLA, NBC New York and many more. When I’m off set, you’ll find me traveling, at the beach, rollerblading, making music, obsessing over penguins, spending time with family & friends, wine tasting, or hunting down the nearest micro roast coffee shop for my next cappuccino victim. Now back to our regularly scheduled programming...
Tina Tovmasian
Lover of fashion, DIY projects and cooking, I’m the content director at Sointheknow.com, where I get to curate fun editorial pieces with our team- plus, share all the fun things I love to do as a wife and mommy. Prior to joining the team, I worked in Marketing and Consumer Research mainly with Entertainment companies like Disney and NBC Universal. Anytime I catch a break, you’ll find me indulging in the guilty pleasure of dressing up and photographing my 3 year old daughter Sophie or snapping pictures of my littlest one Christian. A few confessions: I’m dangerously addicted to Hot Cheetos, believe anything can be cured with a glass of red vino (it’s a mom thing!), love to binge watch TV shows late at night and feel like I’m living on the wrong continent (oh how I love Europe). Nice to meet you, can’t wait to share more with you all!